Mobilizing the Masses Around Climate Change as We Count Down to COP21

It seems many people in modern societies are still devoid of any significant emotional attachment to the advancement of extreme climate change as they live out their relatively straightforward lives living in their clean houses, streets, orderly neighborhoods and functioning cities.  Renee Lertzman's research into Climate Change and inaction reported in The Ecologist (Lertzman 2008) alerts us to the role anxiety can play in an apparently apathetic response.

However, in the midst of all this climate doom and gloom, there are many great opportunities emerging.  Although most people are experiencing extreme information overload in their daily lives and finding it difficult to process and manage, the advent of social media has allowed us to engage mass populations around climate change and disseminate the truth of our trajectory at lightning speed through online content sharing of news.

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