Car Companies Aren’t Even Trying to Sell Electric Cars

Automakers are showing off SUVs and trucks — and few electric cars — at the Detroit auto show.

This week at the North American International Auto Show in Detroit, manufacturers are making good on their promise to phase out sedans in favor of more popular trucks and SUVs.  They are also making limited progress on their goal of building cheaper, better-performing electric cars.  But make no mistake, electric vehicles are still a side show for automakers.

Despite their commitments to go all-in on plug-in cars, car companies are doing almost nothing to sell EVs.  Research shows that manufacturers are spending far more money advertising trucks and SUVs than they are spending on advertising electric cars.  And dealers are failing to educate consumers about plug-in vehicles.

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