Third-party ownership remains the dominant model for financing a residential solar installation in the U.S., but that's changing. Direct ownership via loans (and other mechanisms like PACE) are gaining traction, because PV systems continue to get cheaper while financing options continue to improve. GTM Research is forecasting third-party ownership to peak at 68 percent of the residential PV market this year.
“The solar financing market is remarkably mispriced,” said CEO Steve Michella of Dividend Solar.
"The lease/PPA model has been tremendous for the growth of solar in the U.S., but it’s becoming increasingly clear that solar ownership offers significantly greater long-term value to homeowners. The Dividend Solar [loan] combines the benefits of a lease with the financial upside of solar ownership." He said "It walks, talks, and looks like a lease but provides the benefits of solar ownership," including "energy production guarantees, system warranties and performance monitoring." Dividend ensures the Operations and Maintenance of the system through Next Phase Solar and employs Locus Energy as its solar monitoring and data analytics platform.
Better, Cheaper Loans Challenging the Solar Leasing Model
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