To Sway the Public, ‘Global Warming’ Beats Out ‘Climate Change’

If politicians and scientists want to convey the urgency and importance of a warming world, they are far better off using the term "global warming" than “climate change,” according to a new report. Produced by researchers at the Yale Project on Climate Change Communication and George Mason University, the report says that Americans are much more familiar with the term “global warming” and that it engenders more negative associations and concern.  Based on recent surveys, the report said moderates, women, Hispanics, political independents, and younger Americans associate “global warming” with alarming developments such as melting glaciers and extreme weather.  Among many groups, “global warming” also creates a greater sense of threat to one’s family and future generations.

To Sway the Public, ‘Global Warming’ Beats Out ‘Climate Change’