Beyond the Tesla Model 3: What’s the Next “Hit” EV in the US?

The Tesla Model 3 has now moved into the top sales ranks of all cars in the US, not just EVs ...

This success and sales volume of the Model 3 in comparison to every other electric vehicle available in the US raises the question:  What current or future model will be the next high-volume (“hit”) electric vehicle?

Assuming Tesla continues to deliver near or more than 10,000 Model 3s per month in the US, there is not a current EV — or one on the near-term horizon — that will likely sell anywhere near the level of the Model 3.  (In fact, it seems the Tesla Model 3 single-handedly accounted for more than half of all US electric vehicle sales in July.)
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To have a chance of achieving mass adoption of EVs in the US, we need more than just Tesla to start selling high-volumes of EVs.  We need a slew of affordable, non-luxury/performance electric models of SUVs, CUVs, small/mid-sized sedans, and even pickups — and we need them from multiple brands.  A key challenge, unfortunately, is that there are very few current or future EV models that fit this description and that are likely to achieve a high volume of sales consistently in the next 5 years.

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