IKEA, the world's biggest furniture retailer, plans to spend 1 billion euros ($1.13 billion) on renewable energy and steps to help poor nations cope with climate change, the latest example of firms upstaging governments in efforts to slow warming.
Chief Executive Peter Agnefjall said the measures would "absolutely not" push up prices at the Swedish group's stores. The investments will be "good for customers, good for the climate and good for IKEA too," he told Reuters.
He said the plan was motivated by a desire to tackle climate change, rather than to court favourable publicity. "Getting that message out to the customers is secondary," he said.
An internal review last year showed only 41 percent of its customers see IKEA as a company that "takes social and environmental responsibility", below its goal of 70 percent by 2015.
IKEA, which had sales of 30 billion euros last year, wants to generate all the energy used in its shops and factories from clean sources by 2020.
To that end, it will invest 600 million euros on wind and solar power installations, adding to 1.5 billion invested since 2009. It has already signed up to own and operate 314 wind turbines and has 700,000 solar panels on its roofs.
The IKEA Foundation, the charitable arm of the family-owned group, would invest 400 million euros by 2020 in supporting families and communities in nations vulnerable to impacts of climate change such as floods, droughts and desertification.
Read more at IKEA Pledges 1 Billion Euros to Help Slow Climate Change
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