Crane is a rare utility head focused on shifting his company (constructively) toward a solar power future. He acknowledges that customers will increasingly be interested in disconnecting from the grid with their own solar and storage systems (as well as other distributed energy systems). How can NRG Energy keep its business? By leading the way into solar and storage offerings.
Crane is positioning NRG to be the supplier of solar arrays, fuel cells, and microturbines to power customers in this age of grid obsolescence,” Navigant Research writes. “It’s remarkable to see a utility betting on the grid’s eventual obsolescence, but it’s important to note that within that framework, NRG is still maintaining its core business as a power provider.
It’s clear that Crane wants NRG Energy to evolve beyond its traditional generation-and-distribution model, even if it cannibalizes existing businesses.
Residential Solar Cheaper Than Grid Electricity in 25 States by 2015, Utility CEO States
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