On Monday, June 24, Harley-Davidson will kick off of a 30-city tour across the U.S. promoting its newest gambit: an electric motorcycle. Part of Harley’s Project Livewire, the motorcycle is not yet for sale and the company is looking for customer feedback as part of a long-term vision of electrifying the industry.
“America at its best has always been about reinvention,” Matt Levatich, President and Chief Operating Officer at Harley-Davidson, said in a press release. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way.”
Currently there is virtually no market for full-size electric motorcycles, with electric scooters and small bikes paving the way for electric vehicles (EVs) in many sprawling urban global centers.
“We think that the trends in both EV technology and customer openness to EV products, both automotive and motorcycles, is only going to increase, and when you think about sustainability and environmental trends, we just see that being an increasing part of the lifestyle and the requirements of riders,” Levatich told the Associated Press. “So, nobody can predict right now how big that industry will be or how significant it will be.”
Harley-Davidson Roars into Future with First Electric Motorcycle
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